The consumers want to watch movies at the cinema. No sense in wasting time and queuing for movie tickets. Households may lose the benefit of the hassle of booking movie tickets.
That consumers want to watch movies at the theatre and a full time in queue, movie ticket booking. Entrepreneurs may lose benefits from frustration to book movie tickets.
The consumers want to watch a movie at the cinema, and the feeling of the need to waste time in Queue booking Movie Tickets may be entrepreneurs will benefit from the hassle of having to pay booking movie tickets