Magenta yogurt business unit level strategy defined by the strategy focuses on the creation of difference from competitors. To create a strategic competitive advantage over competitors. Will result in a powerful company in action over competitors and can generate good returns to the company. The sweet delight, will make a difference by developing products that will make consumers recognize that frozen yogurt. By if consumers recognize the difference is that significant, and the needs of the customer, the customer shall show that they agree to pay a higher price.
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