The study is intended to study the personal attribute of retail investors that can affect investments in the stock exchange of Thailand. A case study in Nakhon Ratchasima province The study used data for primary by a inquiry design examples as retail investors in Nakhon Ratchasima province. The number of people between March to 390 April 2558 (2015) and make data analysis, statistics, quantitative, descriptive, such as percent of average and standard deviation analysis. Hypothesis testing using complex statistical analysis method to estimate is t-test (Independent-Samples Test), and one-way ANOVA (Analysis of Variance One-Way), which determines the statistical significance level 0.05.
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