College student subculture is wearing a jacket with the logo of the University.To wear the jacket with the logo of the University. Because I want to show the importance and the role of their own, known as the.How could a marketer use knowledge about this group to develop marketing stategy ?Target group is the first New University students. Marketing Target The target group is students of University.Marketing MixProduct 1. Design a shirt2. Add a colored shirt, with more diversity as an option to the customer.3. increase the size shirt, with every website.4. improve the quality of fabricsPrice 1. set a price to fit as a student.2. set the price based on the amount of clothing incorporated.Place 1. expanding distribution to target groups, such as the face, close to the University. Old Mitsubishi and at University.Promotion 1. make a poster, leaflet distribution, released by University Park. 2. sign up for free for all students and to increase the discount.SWOT analysis Ice point There are 1.Jacket in every site.2. affordable.3. sung quality fabrics.Weaknesses1. the customer has the choice. 2. There are a lot of business may make good business. Consumer Segmentation that studying in the University age between 18-22. Year.Target Market -Primary Target: consumers aged 18-22 years old. -Second Target: students of the Faculty of education.Customer value: the consumer will have to put on clothes with good quality. Select the way to self. Enter and look great Create customer satisfaction and repeat purchase
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