Branding The image of the brand. Refers to a product or service that makes a difference within the mind of the consumer. The brand is a symbol to convey the benefits and features of their product to create a strong brand, it must be managed well in order to make the binding occurs to consumer value in the brand. The development of a strong brand, with two main steps: 1 the development of a proposal) since the position of a large selection, followed by the unique location and the value of the item that is the overall summary of the development of the values and branding) Starting from the selection of brand names. Define pledges and related to the selected name and create a unique and effective assessment of the brand. In the current era. Branding theory is the idea that is different from the original. You must know and understand the needs of consumers, as the saphaokan has changed.
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