To get relax and remembers better than ads that tension or too seriously, and maybe to other people to listen to the story .... "you see this ad the", etc.
Remember to make the audience feel relaxed and better advertising tense or too seriously. And may have to listen to other people .... "You see this line yet," and so on.
To make the audience feel relaxed and will be remembered better than ads that tense or too serious. And it might tell others listen... "You see this ad?", etc.