AirAsia SWOT analysis:
Strength: -
have a good relationship with the government and political leaders to work smooth function. They have a great management team that works efficiently. Thanks to the strength of the technology. So that each and every customer can book tickets online. The easy way AirAsia penetrates more markets Because the idea of a low cost. This allows them to become. The low-cost leader in the region. Thanks to good relations with the government. Can help the body to function smoothly in a sample: Working with Pol.. True. Mr.Thaksin Shinawatra, who holds a 50% stake in the company enables AirAsia to capture a good market in India is weak: - AirAsia hubs without their own maintenance. At first it started a little treat for the aircraft by the time they come up with 100 aircraft, but in the future they will have to fly another 100 so they can be turned in order to maintain the aircraft at all times. It is not a big disadvantage hub maintenance manual one. The second problem with AirAsia is one of them, if the delay can not change or get refunds. More of the same The bill in the pocket. Cutting the cost of fuel Due to limited staff They can not handle the situation, problems when they occur by providing low cost, they failed to provide basic services to customers in order to maintain profit margins will: - explore the Asian market more towns in the Asian population. More than one million, which is the middle class. So they are more targeted to the middle class. Joint venture with the Virgin Blue Group. This group wants to extend its services to South East Asia. The AirAsia Group has a joint venture with Virgin Blue to capture the market further. Oil prices rise, which could pose a threat to the entire airline industry. AirAsia but no customers already enjoy on oil prices, land prices will rise or fall due to increased customer demand for AirAsia. The trend creates a new path for the client and the additional number of airports offering threats - some fees, such as air travel. Transporting cargo fees, security costs are not within the control of an airline operation. This threat is all airlines. But especially The airline will make a very low price. Airline services can be entered at any time. By reducing their costs. AirAsia's earnings 30%, which is much less as compared to other airports, the problem may occur consistently. Heavily dependent on online sales. Such securities or other defects can occur with the system, which may result in direct sales. The lack of customer confidence due to terrorist attacks, accidents, government policies and so on.
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