Namely, after consumers have decided to participate. They choose to go online only. When satisfaction with the content, they will forward the following information to a friend in a peer to peer.
That is, after the consumer has decided to participate. They choose to log in online. When your in the content they transmit information to the peer to peer style friends.
In other words, after the consumer has decided to participate in the online system they choose to be. When the satisfaction of the content they will be forwarded to the following information to your friends in the peer to peer.