Chiang Mai is a city with a proud history that has long been present over the years. Unique differences to other provinces, the local language, culture and a variety of traditional festivals, such as the architecture, food, handicrafts and exquisite dancing at a port of its own, including natural. Natural resource abundance and pristine mountains and forests. Waterfall by attractions that attract tourists: phraborommathat DOI suthep Temple. Wiang Kum Kam around wat u-Mong DOI Inthanon, DOI suthep. DOI angkhang, DOI Chiang DAO, Mae ya waterfall. Chiang Mai Zoo Ban Bo House present, etc. (SAWADEE.com. 2558 (2015): Online)Chinese travelers interested in visiting Chiang Mai, with the number rising each year. But because Thailand is not only a country of interest to a group of Chinese tourists. There are also tourist agencies in many countries, the interest in order to attract tourists from China through various measures these factors gradually, which may affect the company's plans to market tours in China and to decide the destination of travel Suite.Independent groups from China, from which the ongthiao report of the Department of tourism showed that Chinese tourists traveling in Thailand who came to the company in the last 3 years ago accounted for an average of approximately 43.8 per cent proportion of Chinese tourists arriving in Thailand. While tourists traveling independent 56.2 percent average estimated proportion of Chinese tourists arriving in Thailand (Chiang Mai news, 2558: online), so these factors may affect the EHCI can six in Thailand.With the importance of the Chinese tourists to Thailand's country above. It is motivation that made me interested in this issue and would like to study the factors that are motivated to travel to visit Chiang Mai. That is the main Chinese overseas travelers interested in visiting each year and generate revenue with tourism industry, not least in a year, and bring the data into knowledge in marketing, public relations, tourism in Chiang Mai is an attractive and interesting for tourists, China is more than other countries, and I also expect the rate of incoming Chinese tourists visiting Chiang Mai will be more in the future.
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