A group of people or an organization that has the need and demand for the product. Have the ability to Exchange and have the power to decide to buy, so their satisfaction.
Groups of individuals or organizations that have a need and demand for a product is willing to have the ability to exchange. And the power to buy. To their satisfaction.
A group of individuals or organizations with the need and requirements in products with willingness to have the ability to exchange. And power in decision making, to get their satisfaction