So that all employees understand the roles and how to treat the customer as your organization's guidelines reflect the corporate brand, as well as the behavior that the customer service should treat the standard contains.
So that all employees understand their roles. And how to treat customers The corporate guidelines Reflects the corporate brand The behavior should treat customers with standard service offered.
To make all employees understand the role and way to treat customers. That is the way of the enterprise, reflect the brand enterprise. Including behavior should treat customers by standard service include