The current society, Thailand has been decentralized into local thoroughly covers all around the region. The format of the local organization of different local organizations, e.g. If there is a very old municipality. Next is the provincial administrative organization (.) and a local organization that occurs after one subdistrict administrative organization (baked disagrees.) Including 2 special administrative model is Bangkok and Pattaya. Success in managing local development, therefore, deposited with a local organisation which is a leader a leader that comes from direct elections from local people's paradigm (paradigm) or systematic concepts in development, so it is important for leaders of local organizations in the development of useful local citizens as a priority. From academic study combined with the experience of the authors that have the opportunity to mix with the local organization as a mass communications lecturer, and work for a local long. Enough to critique the new paradigm in the development of a local following. 1. sustainable development (Sustainable Development), developing successful sustainable development. As the development of the citizens can be self-reliant. There is a better quality of life and social environment is surrounded by pretty good strong enough to help others, and participate in public activities. 2. the wisdom of local (Local Wisdom) that it does not need a cookbook or a Western development theory that may not correspond to the social conditions, Thailand. Therefore, research local wisdom to be applied in the development of local guidelines is therefore to develop broad Executive priority, as necessary, the leader of the local organization must knowingly. See the world, but need to understand their own local, truly, to design, development, and compliance with the appropriate conditions. "Chart" of local society "Think Globally but Act Locally", (Peter Drucker) 3. equality (Equity) is at the heart of a democratic society, respect for the dignity of humanity equally. In the development paradigm. All citizens must have equal opportunity to gain from development. Public policy and development of the different aspects of the local organization, so it must be on the basis of equality, non-political, from the head to the base or score a vote, especially economic development, it must take into consideration the structure of income distribution, coupled with growth. 4. the decentralized current world society (Empowerment) social power distribution in the world. The national and local levels, with a world of borderless communications. Power distribution, it is important for the development of ideas at all levels. Under the principle that there is no closer to understand what parents and access to people and problem solving as well as to parents who came from the public. A new era of development management must therefore focus on the process of public participation. (Participation) in order to develop and to resolve the problem in accordance with the requirements of the local residents and how to develop it must be from the bottom up (Bottom Up), not a top-down (Top Down Management), like in the past.
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