Consult the subject (1) to study the relationship between fundamental personal buying habits, phone. Smartphone of the students in Bangkok and (2) to study the relationship between factors, combined with behavioral marketing section to buy phone Smartphone of the students in Bangkok. Samples used in research is that students who choose to purchase or purchase decision phone Smartphone in Bangkok. The total number of 400 people, including value of information analysis (Percentage) percent of the average (Mean) standard deviation (Standard Deviation), the correlation coefficient value (Correlation). Study results showed that (1) the effects of personal factors, the analysis of gender, age, income per month. At University. The study on behavior grade buying phone Smartphone in Bangkok. It was found that overall there is no San descendants may be because of other factors such as environment, economic conditions in the individual personality traits of the current Board of education branches are (1) the relationship between private composition factors, marketing products, price, delivery channel need take.Brand-new marketing campaign with the buying habits of the student phone Smartphone in Bangkok. It was found that overall most positive relationship to. The given value is the highest relationship due to a current product. Phone Smartphone has developed a product to compete with competitors, which currently has a growing and highly competitive. Therefore, the manufacturer of the product design, so keep up with the era covers all applications. Easy to use, convenient to meet current consumer there is a change in the way the technology quickly.
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