The contraction of the product life cycles: electronics products have launched new products to รักษาผลกำไร and market share. The manufacturer was forced to produce new products to keep up the launch of the product makes goods in the industries รมน, this is the life cycle of products at very short. There is also the complexity in anticipating the needs of consumers, since goods no real trial, causing a lot of problems. Such as production technology in some factories can not produce new version due to machine complex, which may not be worth the investment. Unknown manufacturer production and obviously make may not prepare not prepared supplier produced according to need.In this case, manufacturers will have to work closely with the retailer retailers due to the needs of the market is rely on closeness to the customer and planning techniques work together.
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