Marketing factors. -Product requirements. In terms of the needs of the market for milk pasteurization, it is considered to be the market that can grow again because that is currently in the country itself, or even different countries. They believe that drinking milk makes strong bones. Nowadays milk consumers drink of all ages. The best marketing channels so we split into Meiji CP sold through agents and 60% of the remaining 40%. At present, CP Meiji emphasizes knowledge of beverages, dairy, and mot's out batches by highlighting. To the media, saw the benefits of drinking milk. At present, the target group of the Meiji group focused on CP teens and teens. It's mot. In the CP market, Meiji Current CP Meiji Singapore market and was able to dominate the market share was above the market and competitors in the markets, Hong Kong and Malaysia
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3 related industries and support
In the section of the code was produced to complement tasa. Starting from the current upstream farmers turned to more dairy cattle because it is a profession that is able to produce all year round and the Thai nation continues emphasis on ongoing dairy development. And promote more dairy farming and water in the middle of the Meiji CP has a modern factory by controlling standards produced by Japan's Meiji company.
Packaging production.
4 the structure and competitive strategies.
The strategy made CP, Meiji dairy successful pasteurization is to define the policy of the Meiji High Quality Standard is Jane's Milk in addition, factors that affect the success of the Meiji CP. By now, more than 30 million budget cut the company to create the Office of research and development of products in the factory of Meiji CP and then create excitement by issuing new products every week. In the CP's mot Meiji issued the mot's movies to have direct access to a commodity business
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