The consumer’s purchase decision un

The consumer's purchase decision undergoes a whole process of 5 stages:· Problem recognition: the consumer has to recognize the want of buying a product.· Information search: once, the need is stated, the consumer goes the stage of searching for the attributes in a product that best serve his purpose.· Evaluation of alternatives: after searching for the best possible alternatives the consumer compares all such alternatives and decides on the one which satisfies his wants in the most and best possible ways.· Purchase decision: under this process the consumer makes a few more sub decisions regarding; the brand, dealer, quantity, timing and the payment method.· Post purchase behavior: once the purchase has been made, the buyer often hears about other products being more satisfactory and this is the stage where marketing communication comes to the rescue and makes the buyer feel good about his purchase decision.

The Consumer's Purchase decision undergoes a whole Process of 5 Stages:
· Problem Recognition: the Consumer has to recognize the Want of Buying a product.
· Information search: once, the Need is stated, the Consumer Goes the Stage of searching for the attributes in. a product that Best serve his purpose.
· Evaluation of Alternatives: after searching for the Best possible Alternatives the Consumer compares all such Alternatives and Decides on the one which satisfies his wants in the Most and Best possible Ways.
· Purchase decision: under this Process. the consumer makes a few more sub decisions regarding; the Brand, Dealer, Quantity, Timing and the Payment method.
· Post Purchase behavior: once the Purchase has been Made, the Buyer often hears About Other Products being more satisfactory and this is the Stage where Marketing Communication comes to the Rescue and Makes the. buyer feel good about his purchase decision.

The consumer 's purchase decision undergoes a whole process of 5 stages:
* Problem recognition: the consumer has to recognize. The want of buying a product.
* Information search: once the need, is stated the consumer, goes the stage of searching for. The attributes in a product that best serve his purpose.
* Evaluation of alternatives:After searching for the best possible alternatives the consumer compares all such alternatives and decides on the one which. Satisfies his wants in the most and best possible ways.
* Purchase decision: under this process the consumer makes a few. More sub decisions regarding; the brand dealer quantity timing,,, and the payment method.
* Post purchase behavior: once. The purchase has, been madeThe buyer often hears about other products being more satisfactory and this is the stage where marketing communication. Comes to the rescue and makes the buyer feel good about his purchase decision.