Business location with a high market share in a market that has low growth or saturation point. Businesses can be located by the benefits received from a higher share of the market without having to invest and be able to invest in other parts.
The business has a higher market share in a market with low growth or maturity. Businesses can live with the benefits received by higher market share without having to invest more and to invest the rest of it.
The business marketing share in the market, with high growth, low or saturation. The business can live with the benefit of a higher market share without investment increase and can invest with the other.