Study results showed that farmers, mainly men. Age between 42 – 56 years of study in elementary occupations, the main occupation is agriculture. Most have a monthly income less than rubber plantations with 1 15001-7 years of experience in acres planted timber 8 – 14 years old and is a member of the IMF aid rubber plantation. The behavior in the use of organic fertilizer, it was found that the majority of. Organic fertilizer is used in conjunction with chemical fertilizer by using frequency 2 times per year the store is clean, organic fertilizer, agricultural chemicals, the reason is that a source of agricultural products and a comprehensive selection of payment in the form of a credit card. Thakot in buying individual farmers choose from quality brands and reliable is a well-known brands. In the case of a lack of fertilizer, organic fertilizer worked out and decide to use organic fertilizer manual. Part of the marketing factors that affect the decision to use organic fertilizer. The farmers, the most important degree of each factor is the factor price the product distribution channel and marketing campaigns.
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