Modern Trade (Modern Trade)
is a form of modern retail retail distribution process. That focuses on a diverse product offering. Management system By relying on the expertise and technology to help meet the needs of our customers. Lead to a relationship that links between manufacturers, retailers and customers, Modern Trade or modern retail. This is a trend of the global society. It is a trading system that is highly effective, convenient and low cost due to economies of scale. Currently, modern retailers occurred in each model has different characteristics from the main investment plus the size structure of the building, including the decoration. Space of the place or area. Target customer groups varies. Product Release quantity and type of goods sold and services that provide for the establishment features modern retailers is : 1. A variety of products. Divided into two groups, consumer goods And consumption 2. conductivity The technology used to complete the quick service 3. managed by the professional knowledge, expertise Cheek 4. The decor is beautiful and clean. Air-conditioned comfort Sort variety of species were organized for. Consumers choose to buy Self-satisfaction Known in terms of the self-service, self service 5. Discover the easy to get to. The Services A convenient time to expend 6. The promotion of a system of incentives and marketing communications are effectively made. The effectiveness of the work.
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