The list below to needed to evaluate the potential of the commercial and artistic groups.Criteria: must be large enough to supply market is that if the market is small, it may make it smaller.The difference: a measure of the difference between the segments.The profit is expected to need more than money: the cost of marketing plans and other changes.Accessible: each segment requires access to your team and the segments must be able to receive the message of the market.Highlight different advantages: different segments need different benefits.
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