The study is a survey research aims to study the factors that affect the decision to purchase herbal product behavior in the elderly group. Amphoe rattaphum, Songkhla at 60 years of age to use herbs. A sample of the total number of 400 persons to store data by using a query that is used to analyze the data, including the percent standard deviation average test values. (T-test) analysis of variance (Anova), the research found that 1) factors include age, education, professional behavior and the decision to purchase herbal products to receive information about medicinal herbs and has a relationship with the purchase decision behavior herb statistical significant level of .05 2) it's a factor, it was found that the ease of access to sell medicinal herbs and comment about the price of herbal medicine. The behavior is related to a decision to purchase herbal products statistical significant level. 05, 3.) Complementary factors, it was found that a new era of medical herbs in treating the disease in conjunction with the current medicine statistical significant at .05.
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