It is the process of purchasing decisions have been directly influenced by lifestyle. Brand strength and personality, which has positive relationships and strong brand has been the direct influence comes from lifestyle and personality with a positive relationship. Including personality influenced directly from the lifestyle that has positive relationships. In addition to the purchase decision processes influenced indirectly by lifestyle. By passing the personality and brand strength, even though the direct influence of indirect influence is more than size, but indirect influence, it is important to make a purchase decision processes higher.
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