The present channel brand awareness is convenient, fast, more access to the consumers of every group, of all ages, the cosmetics market is constantly growing.(6W1H) theory of perception. And the theory about the decision of the buyer. To determine the factors affecting the purchase of cosmetics. Presentation and behavior in brand awareness, such as the experience of the past of the consumers.Attitude, etc. includes recognition through advertising, consumers can have easy access to. However, the type of cosmetics brand, must be reflective, consider behavior perceived.
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