Results the results showed that the service quality of the ice in the District, Ayutthaya Province, overall at a high level. Considering each aspect, all sides was in high level. When the average sort from high to low, it appears that the physical, followed by ด้านความน่าเชื่อถือ in response. The caring Providing confidence and, respectively, for the comparison of service quality of the น้ำแข็งใน District, Ayutthaya province. By personal factors of entrepreneur icehouse, it was found that the business experience. Consider allowing guest bloggers to buy ice per month. The staff. And the classified according to frequency in order to ice per month. Overall, found that overall and ไม่มีความแตกต่าง. For classification according to the number of customers, it was found that the analysis of variance of quality services of icehouse in the District of Ayutthaya. Ayutthaya province overall found. Overall, no difference when considering each aspect, the reliability (SIG = 0.000) and the response (SIG = 0.001) only with the significant difference that 0.05.
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