The operator must try to develop products with a difference, or to create new requirements (NewDemand), always using new or innovative (Innovation) is a sea of blue sea and the new, which is a blue sea strategy has been a good response from the support tools are currently. The company, which in the past brought this strategy include a coffee business star buck (Star Buck), CNN news channels (CNN),Computer (Dell Computer), del low cost airlines (South West Aieline), a book on นไลน (Amazon.Com) or if they are in the country, Thailand: hot enough for Suite (Hot Pot), which is included with Suki Japan. If the name is Suki will no longer be able to sell in department stores at MK Suki restaurant located before by hot enough suite (Hot Pot), but change the name of the new value added to make into a new market space, and are gaining popularity in the market now.The characteristics of the market, the Blue Sea strategy (Blue Ocean Strategy: BOS)
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