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In marketing theory, a marketing mix is defined by the four "Ps," which include product, price, place and promotion. Because a company's products define them, companies must honestly do their best in backing up their product claims. For example, if a company advertises that a dishwashing liquid contains 100 uses but the bottles only yield 75 uses, that company must repackage the product to yield 100 uses or readjust the product claims.
Second, the price of the product must reflect the budget, moderately priced or high-end market of the company's intended customers. Therefore, a company must not charge inflated prices for very low-end ingredients contained within a product. Third, a company's marketing mix must include accurate product placement to ensure that its product reaches its target customers. This includes advertising in the right publications and placing the actual product in the stores that a company's target audience shops in regularly. Finally, a company's marketing mix promotion efforts includes product packaging, public relations efforts and branding as well as the sponsorship of well-respected people who attest to the product's claims and benefits.
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in die bemarking teorie, is 'n bemarking Mix gedefinieer deur die Four "Ps," wat die produk, prys, plek en promosie te sluit. Omdat 'n maatskappy se produkte te definieer, moet maatskappye eerlik hul bes doen in die back-up van hul produk eise. Byvoorbeeld, as 'n maatskappy adverteer dat 'n skottelgoedseep bevat 100 gebruike maar die bottels net oplewer 75 gebruike, moet daardie Company die produk 100 gebruike oplewer of te pas die produk Eise repackage.
Tweedens, moet die prys van die produk van die begroting Dink ,. redelike prys of 'n hoë-end mark van die beoogde die maatskappy se kliënte. Daarom moet 'n maatskappy nie geld opgeblase pryse vir 'n baie lae-end bestanddele soos vervat in 'n produk. Derde, moet 'n maatskappy se bemarkingsmengsel akkurate produk plasing sluit om te verseker dat sy produk sy teiken kliënte bereik. Dit sluit advertensies in die regte publikasies en die plasing van die werklike produk in die winkels wat 'n maatskappy se teikenmark winkels in gereeld. Ten slotte, 'n maatskappy se bemarkingsmengsel bevorder pogings sluit verpakking van die produk, verhoudings pogings openbare en brandmerk, asook die borgskap van gerespekteerde mense wat getuig van eise van die produk se en voordele.
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