The concept about the image of country of origin of goods!Current business, international trade is more and more competitive. Results provide consumers with products from various countries to choose more. To make a difference in terms of product quality, it is important, country of origin of goods.Because it is to build confidence in the quality of the product. And reduce the risk to the consumer, (Cordell1992) and as a symbol of the products as the link international manufacturers, with the feelings of consumers towards the producer countries (Nagashima 1970 cited. In, Okechuku1994) and it is also the source made from anywhere else. The quality of the products can be classified. Because of the quality of raw materials, resources, including attention, care.Has the following interesting
.And Ozsomer Cavusgil (1991) said that the country of origin of the goods, means the country is the location of the operations of company product or brand is located. Or is the birthplace of country company, which is consistent with the Samiee (1994).Country of origin. Referring to the home country the company that owns a product or brand. Or is the country that consumers will remember from the brand name by the product or brand to show ownership clearly, such as BMW.Consumers will think about Germany LOUIS VUITTON to France, etc., which may be the same แหล่งกำเนิดนี้ country country country producers or be
.And while Bilkey Nes (1982) said that the country of origin of goods, as the country manufactured or assembled products. Besides Cordell (1992). Said that the country of origin of goods is the external factors of the product.The external element (Extrinsic cue) of the intangible goods, while the internal components (Intrinsic cue) is the physical characteristics of the goods. Such as the design, taste, beauty, etc.!
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