Marketing and Sales Manager Job Purpose:
1. Accomplishes business development activities by researching and developing. Marketing opportunities and plans; implementing sales plans; managing staff.
2. Achieves marketing and sales operational. Objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing. And completing action plans;,,, implementing production productivity quality and customer-service standards; resolving problems; completing audits;? Identifying trends; determining system improvements; implementing change.
3. Meets marketing and sales financial objectives. By forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective. Actions.
4.Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected. Sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending. Selling prices; monitoring,,, costs competition supply and demand.
5. Accomplishes marketing and sales objectives, by planning. Developing.Implementing and, evaluating, advertising merchandising and trade, promotion programs; developing field sales action plans.
, 6. Researches competitive products by identifying and evaluating, product characteristics market share pricing and advertising;,,, Maintaining research databases.
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