For example, the product “Amazon Lo

For example, the product "Amazon Lodge" – shown below – is the combination of tangible goods (e.g. the rooms, the swimming pool, the birds) and intangible experiences (e.g. the service, the activities). Obviously, the product is thousands of miles away and you are not buying the property, therefore the actual product you buy is the promise displayed on the brochure (while the brochure is a promotional channel). - See more at: http://www.freenomads.com/blog/?p=296#sthash.kMYqfqRt.dpuf

For example, the product "Amazon Lodge" - shown below - is the combination of tangible goods (eg the rooms, the swimming pool, the birds) and intangible experiences (eg the service, the activities). Obviously, the product is thousands of miles away and you are not buying the property, therefore the actual product you buy is the promise displayed on the brochure (while the brochure is a promotional channel). - See more at: http://www.freenomads.com/blog/?p=296#sthash.kMYqfqRt.dpuf

For example the product, "Amazon Lodge" - - shown below is the combination of tangible goods (e.g. The rooms the swimming,, Pool the birds), and intangible experiences (e.g. The, service the activities). Obviously the product, is thousands of miles. Away and you are not buying, the propertyTherefore the actual product you buy is the promise displayed on the brochure (while the brochure is a promotional channel) - See. More at: http: / / www.freenomads.com / blog /? P = 296 # sthash.kMYqfqRt.dpuf.