Credibility refers to the ability to build confidence and trust with its loyal and honestly the service operator's. By offering the best services to customers, such as when the customer service area. Etc
6. Reliability (Reliability) refers to the ability to present products, services, customers must have a consistent and correct in accordance with the promise made, frankly. 7. Customer response (Responsiveness) refers to representation and are willing to help. To solve the problem and is ready to serve immediately. Fast customers like customers having problems in using the services of a hotel. Troubleshooting Guide, and provides information to customers directly
.8. Security (Security) refers to a condition that must be without risks risks and issues like staffing, security, facilities, 24 hour security, maintenance, etc.
9. Create a service, known as the climate (Tangible), visible, tangible, customers can access the service quality predictions, and customer service area. Dress of the service operators etc
10. To understand and recognize the customer (Customer Knowing/Understanding) means an attempt to locate and understand the needs of our customers, as well as the attention it needs. Employees do not talk or talk to a personal phone call while on duty, etc. to impress customers with the quality and value in the service
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