History is the national dish of rice with a historical myth. The majority of farmers Ground in the 10 million hectares of farming land is precious. Our farmers are planting rice. Thailand nurtured descendants to this day , our country has known. Rice is the most delicious This is especially sticky rice, glutinous rice. In addition, it can also be eaten raw as a snack, such as puffed rice, which in the past has a simple process without other ingredients. Which were used in festivals and religious holidays. Whether it is a tradition of philanthropy month 10 South, which is puffed pastry at one of the many things that people use today. House, puffed means that the specter of the ancestral spirits to heaven. Puffed rice cakes have evolved later. A blending component Add water to taste like watermelon, sugar, sesame, which makes nutritional value increases. In addition, it has added value by using a mixture of rice drops Properties. Rice, a native of Phatthalung province, which has a very high nutritional value. The characteristics of the components are the same as puffed rice Tan's north. All of which are commonly called Rice Cracker Rice Cracker dessert is a dessert that is delicious and cheap, nutritious food. Easy to find for a snack. And deposited relatives and friends and to promote local products. Community Pavilion of the group's producer and distributor Rice Cracker watermelon. Under the brand Mr. Hall is located at 80 Moo 4 Tambon Muang Phatthalung legend. Phatthalung A rice processing natural products do not have preservatives. So that consumers have a higher nutritional value. Focus on using local raw materials. To support farmers in Thailand Through standardized production processes. And thus the production cost is lower than the other. And high-quality products The last three months storage operators have to plan ongoing product development. To meet the needs of consumers. By adding flavors Considering Industry snacks market. Processing and marketing of bananas The high value Competitive Situation in Rice Cracker water melon quite high. The product can easily replace. However, Rice Cracker watermelon business has an opportunity to grow and be profitable. The snack food market has grown steadily. Considering the behavior of consumers. Found that consumers are becoming increasingly aware of health. Trial and popular new products The focus on flavor. And more nutritional value but are less attached to the brand. The target consumer is The middle-income group. Top of souvenirs and the shop by comparing value for money. The price of the products in the market. Including focus groups, targeted distribution coverage in major cities covering the southern province of Phatthalung. And expanded its market to ASEAN. The company delivers consumers to taste the product to a major purchase.
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