Public relations (Public Relations) in the current era, Gloucester doubles strategy promotion (Promotion Strategy) is a modified traditional Gloucester doubles strategy, marketing communications (Marketing Communication Strategy) have modified the traditional public relations role as promoting the market House to Jamshedpur (MPR Public Relations or Marketing) to be consistent with the objectives and marketing goals.Public relations for Marketing Public Relations or marketing-public relations MPR is to support marketing (PR Marketing Support), which is part of the development of public relations and it is very popular nowadays because it is the era of borderless communication and consumer habits change rapidly. More PR and marketers must learn to develop and adjust the strategy of marketing and public relations to each other, as well as changes accordingly. Especially in the area of operation, the public relations officer of the need to work closely with the marketing department.The meaning of public relations to marketing.Public relations to marketing refers to the process of planning (planning of process) to accomplish the execution plan that has placed assessment or follow-up as well as the success of the project, which will help to encourage people to purchase target group bonphok (encourage purchase) and to respond as required. Related requirements and the interests of the consumers correctly and on time, leading to consumer satisfaction. Through the channel to offer reliable information (credible communication of information) and formed the impression made by the company and the group identifies a company's products (Wirat laphi Ratana gulls, 2544 (2001))The purpose of the MPRPublic relations to marketing. To apply for a variety of purposes, and a variety of situations, both on the financial and non-financial, which are different from the typical publicity has focused on the objective side as well as non-cash. Objectives (Objectives) of the publicity the marketing guidelines for enterprise business success list. There must be a clear target. Of course, performance is measured, which these objectives will vary according to the target behavior. The mission, vision and strategy by an overview of the business operators can be defined for the purpose of marketing public relations. Wirat laphi Ratana gulls (2544 (2001)) mentioned PR to marketing that can be used in many ways, the objectives of this.To encourage lead group, awakened and battle know (Raise awareness)To notice and knowledge (Inform and Educate)In order to obtain a better understanding (understanding Gain)To create the trust's wide (Build trust)In order to establish friendly relations (Make friend)So that's the reason for the purchase (Give people reasons to buy)To create an atmosphere of consumer acceptance. (Create a climate of consumer acceptance)Tools in the PR MarketingIn order to bring publicity to the marketing application is Philip's taloe (Philip Kotler, 1999) ponmachan name: acquiring Marketing Toolkit for public relations, marketing, called "P C L I N E S", which consists of various activities as follows:P = Publication refers to publishing. Publication of information in different ways, such as annual reports, magazines, documents, leaflets for a distribution.E = delivery means Events, event, or special events, such as a sport or art show entries to support fair trade, etc.N = News refers to the presentation of news through mass media, such as news about the company, products, or employees.C = Community Involvement Activities refer to activities relating to the community.I = Identity Media refers to media that can reflect your organization's unique requirements, such as stationery, business cards, letter head, dress, etc.L = Lobbying Activity means an activity that looks as an attempt to persuade to motivate the legislation and regulations that are conducive to doing business, as well as inhibition of the laws and regulations that are contrary to our business or the interests of the business.S = Social Responsibility refers to activities that represent social responsibility, which will help build a reputation to the organization.The kind of public relations to marketing (Marketing Public Relations: MPR)Public relations to market can be divided into 2 models:Proactive marketing to public relations (Proactive Marketing Public Relations: PMPR) as a aims to create a market opportunity. With a focus on providing businesses with a good image is the confidence and trust of consumers and the general public more committed or solve problems or answer questions and complaints to be made alone. Especially in a competitive market conditions that currently Our marketing goals with proactive marketing public relations, is critical to the. It helps to emphasize the consumer awareness and interest in public relations to lead to a decision to buy a product in the end. Currently, most hotels will focus on this type of marketing, public relations.Public relations to marketing a defensive posture (Reactive Marketing Public Relations: RMPR) as a aims to solve a problem with a product. Personnel or the reputation of the company based on the information and knowledge that is needed to understand. Solve problems and birth control all rumors or narrow band limited, as well as the organization can deal with the crisis that is facing more effectively. Many hotels refuse, or defects in public relations, marketing, passive. Lacking exact operating plan makes clear, it is not possible to use public relations in crisis or emergency condition effectively.However, marketing public relations (MPR) is the only "special duties" (Specialty Function) of the publicity that brings support for marketing purposes only. Does not cover all the publicity so? In other words, it is marketing public relations tools and techniques (Tools & Techniques) is part of the Organization's public relations operation.
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