"Image" is the sum between the facts. (Objective Facts) estimates private (Personal Judgment) that result from the perception of people towards something.
"Image" is the sum between the facts (Objective Facts) with a personal assessment (Personal Judgment), which is a result of the perception of individuals towards one.
"the image" is included among the facts (Objective Facts) with personal assessment (Personal Judgment), which resulted from the settlement of individuals who have to know about something