In addition, the media channels that are influential in challenging the current consumer buying. The media, television and media, the store is a media channel that creates awareness to the consumer. Solo Asian media is a tool that has helped promote the promotion. In addition, the past range. The company also found that economic distress is negative factors that affect the purchasing power of consumers. But if brand promotions make a discount promotion, you will be able to help consumers decide to buy items easier.The current consumer behaviour altered very much. Both sides of media consumption and buying the item, so marketers must therefore be arrested according to look closely. So the strategy that can accommodate consumers with important tools and marketing strategy in the past, model 7P, need to become 7C: Consumer'needs, Convenience, Communication, Cost/Wallet Share, Contact Point and Consumer Engagement while the Product is to be used, Place, Price, Promotion, PR and Public Commentary Process, Personal Needs, so the consumers today, it is not just waiting for the brand manufacturer. But it is important for consumers to have the best integration with the brand.
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