Food Industry A prominent industry in 2011 has expanded jumped 20%, which is at a high level. Compared to the total exports expanded 15.9% on year, Thailand exports more than 33 million tonnes, valued at over 32 billion US dollars, accounting for 14.2 percent of total exports due character diet of people. The world has not changed much. In most countries where bread I eat but bread, countries where rice. I eat but rice, so our customer base to export to the country top ten (Top 10) does not change a few years, it remains the same, which these countries are the countries of ASEAN + 3 includes six countries. Our customer base population This particular group of approximately 1805 million people already. Thailand has abundant raw materials and 80% of raw materials used to produce food locally. But we know that if sales in agricultural products. Prices are poor. Plus processing and packaging equipment markets of Thailand to support continued expansion. (Food processing, packaging and marketing equipment or Food processing and packaging equipment: FPPE of Thailand grew by 20% every year since 1999 by the year 2011, with a commercial value of US $ 270 million. Up from 61.0% the previous year), it is advantageous that the United States will focus on the food processing industry. This is a value-added industry. The total value of agricultural products, we have strengthened our already very well if the AEC, we will have more opportunities in the food processing industry. Especially ready meals (Ready-to-eat Food: RTE) by the Culinary Institute predicted that the AEC will allow a customer base in Southeast Asia increased by around 600 million people in addition to the advantage of raw material. We also have the advantage of geography at the center of the region as well if you look at the country. Thailand, however, we have a chance ? From Vietnam grew 108.8% in value Chilled Ready Meals in five years, according to the development of the retail industry, worth RTE year 2011 grew 14.9% to Vietnam by RTE Cans are the most popular. The ratio of around 80% of all RTE However, the RTE category Chilled Pizza, Dinner Mixes, Frozen Pizza, Frozen Ready Meals Prepared Salads and which is to be distributed through retail channels for the new model. Which includes a refrigerator or cold storage in modern storage such as supermarkets, hypermarkets. Or Convenience Store RTE found that these market share in Vietnam yet. While only Chilled Ready Meals, with a market share of 10.6%, but only if there is continued high growth rate 108.8% during the period of five years (2006-2011) (annual average of 21.8%). This is in line with the expansion of supermarkets, hypermarkets. Or Convenience Store. The market share increased from 23.4% to 54.0%, an increase of 130.8% (annual average of 26.2%) during the same period , while the share of the grocery market (Small Grocery) fell -21.6% and Non-Grocery. Retailers fell -76.6% Vietnam. There are only two major operator RTE also have the opportunity to open up the market: The Vissan Co., Ltd and Hanlong Canned Food JSC has a solid market share in the total level of around 55.3%, the other operators are. Entrepreneurship retail products are not very popular. (Market share less regularly) to the Vietnamese market, especially the kind that RTE had to rely on new retail formats. Categories that must be kept in the fridge Convenience Store. It may also be more likely to come. Indonesia Value meals ready to eat dry Grew 74.2% leap in five years with Vietnam. Indonesia, he hit a dry RTE RTE market in Indonesia grew 38.4% over the last five years (2005-2010) by eating dry food (Dried Ready Meals) The semi-finished products, porridge and pasta. Semi-finished Is growing rapidly and continuously. During such value RTE Dry grew 74.2%, while RTE cans grew 7.0%, but if Frozen Pizza from its share of the market value RTE 2.6% turned out not to share in the market since last year. 2009 onwards, Indonesia is the operator RTE only three people eating the market share of 83.1%, sales of products in a narrow band: Canning Foods Indonesia PT, SimbaIndosnack Makmur PT and Indofood Sukses Makmur Tbk PT is the third operator with a combined market share. The continuing high levels by the year 2009 with a market share of 83.1% in retail value in the market by RTE RTE products are only canned and dried form only. It may also be an opportunity for Thailand to other markets in which RTE products launched on the market in Indonesia need to consider cooking as a major Islamic countries. Canned food, high prices Uncertainty of market share Whichever product development strategy It is not surprising that people in rich countries. Singapore consumers of expensive Even the food was not very RTE in Singapore. Is grown only 2.1 percent% in 2010, but if the food RTE grow 2.6% by the Singapore Food RTE average price of about 7129 US dollars per ton over five years, while Indonesia dietary RTE average price of around $ 4,000. US dollars in 2010, up from 3,630 rupiah per ton in the year 2007 by the Singapore Food RTE cans with a share of 90.7% and RTE types of frozen Popular options include Italian and Western by five years. past accounted for 46.0% and 27.5%, consumption of all frozen food. The addition operator RTE in Singapore are diverse. Share market uncertainty Whichever strategy, product development and marketing promotion by Xiamen Jiahua Import & Export Trading Co., Ltd is the largest operator in Singapore. With a market share of over 5 years in the year 2006 at 23.2% and lowest in 2008 at 16.2% , which is competitive countries, Burma has no fear. RTE's chance in Thailand in ASEAN, we are really very concerned, but many people would starve competitors like Burma. It was then that wages are not going to open up the country. Although Myanmar is cheaper and has a population of working age and younger who are very numerous. But currently lack the technology and infrastructure to produce adequate by 75% of the total population.
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