The integrated marketing communications are important to be developed until the effective. With an emphasis on consumer behaviour is important in marketing strategy can be defined and thus the communication as purpose. The concept of integrated marketing communication, making communication with the highest effectiveness and can access consumer target groups to use the tools of communication that are appropriate and diversified. This article is intended to offer ideas and forms of communication, the hybrid market. Shows the importance of integrated marketing communications perspective, all the ideas. The principle of the The details and main points of the concept The integrated marketing communication by means of review of literature from the many research results are widely accepted and more widely. Shows that the concept of integrated marketing communications is a concept that helps create brand value and allows an organization to communicate with the target consumer group, every group more effectively. The integrated marketing communications is to use. Marketing communication tool for many things, including such as: advertising sales by salesperson, campaign, public relations. Communication and point of purchase marketing events A combination of consistently. in the communication with the target group allows the result of effective communication.
การแปล กรุณารอสักครู่..