The composition of the atmosphere created with mixed media (Atmosphere Multimedia creation) influence the decision to use a retailer of consumer craft comply with Holly, Bastow - Shoop, Dale, Zetocha and Gregory 1991; 40-41 affair. Visual Merchandising a Guide for Small Retailers, which says that when a customer walks into a store within a store media to create awareness to the customers like. The origin of the products, processes and production methods, applications, etc. These will be the atmosphere inside the shop, the customer awareness and market position, and the quality and distinction from other products (. Baker, Grewal and Parasuraman, 1994), so it was interested in buying one. (KOTLER, 1974; 42-49).
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