This research aims to study the best composition of marketing that affect your decision to buy motorcycle parts and learn to make decisions to buy motorcycle parts in San kamphaeng district municipal San kamphaeng district. By collecting data from a sample group. Registered user or the owner of the motorcycle used motorcycles or motorcycle users who make use of the motorcycle parts shop is located in the municipal district of San kamphaeng. Chiang Mai Province. The number of 400 people analyze the data collected using the frequency statistics. Per cent, average and standard deviation
Study results showed that the best composition of the market is important to the decision to buy motorcycle parts, included in many levels. Best sub-factors that are important in the first series of products. Warranty systems Price There are certain parts pricing fixed-price all the time, but if there is a change notice. The distribution channel. There are places, which is convenient for travel. Introduces the correct item from the sales staff trusted the people who provide knowledge and expertise are able to advise customers. The service process. Simple ordering process. Fast and convenient, and the creation and presentation of physical characteristics. The items are stored in categories and organized
. For the customer's decision, most of the shops sell motorcycle parts when there is some parts breakdown. Never buy a replacement of the original parts that are damaged from a shop selling motorcycle parts. There is a wide range of reasons, because the price is cheaper than other stores, spare parts. A wide range of restaurants. Is there a way to determine the quality of motorcycle parts by brand. 1 month 1 time charge in average service time. No more than 500 people who influence decision making is a friend/colleague. Most of the time in making a decision to buy motorcycle parts 1-5 days, the decision to buy spare parts harness.
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