Negative publicity Refers to the capability to build confidence and trust with integrity and honesty of the service operator. By offering the best services to customers, such as when the customer service and the hotel. Employees must provide the same standard of services, etc.6. Trust (Reliability) refers to the ability to provide products, services to customers must have a consistent and correct according to the pledges provided straightforward, such as room service, matches a customer.7. customer response (Responsiveness) meant to show a willingness to help. Solve the problem and is ready to provide immediate customer service. Quick, according to customer needs, such as customer, there is no problem in using the services, employees will be required to pay keen attention to verify correct errors in service. Troubleshooting instructions and provide the information to the customer directly.8. Security (Security) refers to a condition that must be free from danger, risks, and issues such as the hotel's security staff to facilitate 24-hour security, etc.9. create awareness (Tangible) refers to a condition that is visible in the service, customers are able to predict the quality of such services, such as location and the customer service area. The use of tools to facilitate the various devices. The dress, service, etc.10. understand and know the customer (Customer Knowing/Understanding) represents an attempt to find and understand the needs of our customers, including the attention such requirements, such as a hotel room attention, helping customers. Employees do not talk or talk on the phone while performing duties, etc. to impress the customers with quality, value and service.
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