What are the benefits of each model for each theory, principles and concepts are different. The theory is chosen, as they have with regard to the business model.
Take what is useful from each model, because each has a theoretical principles and concepts are different. To select those theories are necessary, regardless of the business model.
Use the benefits from each model because each theory is based on the same principles and concepts will be selected for the different theories they need to take into consideration the business model.