A literature review on the factors of success and customer relationship management. Abstract: Big companies invest a lot of money, time and resources in the CRM solution is the business and management concepts that focus on customers. The customer is the key source of information for the development of the organization. For the organization. Their own resource planning and organization can effectively help to achieve development in the long term. Customer relationship management (CRM) strategy is widely used for managing interactions with customers and sell the company. This document is an overview of success factors that may prevent a successful operation of the document's background, CRM customer relationship management, and creating value that shows whether there is a link between the customer and the relationship of the critical success factors (CSF).
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