Think like a marketing Maven. Identify the demographic (type of customer) your store supports. Are you a college-town location?? A high school hangout? A tourist or mall shopper stop? A business district? You may find that you have more than one target. Group. The key here is to recognize the customers that will find your shop the most appealing and to target how to bring. In MORE of these type of regulars by going outside your store!
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