6. Previous Studies :-Study (Al Bas

6. Previous Studies :-Study (Al Bassam,2013) entitled: "A Model for Measuring Service Quality in Internet-Based Services, TheCase Study of Internet Banking Services in the Kingdom of Saudi Arabia". The research study proposes aEuropean Journal of Business and Management www.iiste.orgISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)Vol.5, No.31, 2013233revised and modified SERVQUAL model which incorporates several variables that reflects the industry-specificattributes of Internet banking services. A survey based research is used to collect primary data on the basis ofInternet banking services in the Kingdom of Saudi Arabia. A multiple regression analysis is employed toexamine the influence of the adapted determinants on service quality .Focus-group interviews are also conductedas a follow-up to the questionnaire study. The findings of both fieldworks indicate that reliability, responsiveness,website design, and personalization determine service quality in the Internet banking context. The study presentsthe main findings derived from the research model which can be used by a wide range of financial institutions,which make use of the Internet in their business dealings, to support each organization's decision-makingprocesses. Also, the model can be used as a blueprint for an organization's strategic planning.

6. Previous Studies:
- Study (Al Bassam 2013), entitled: "A Model for Measuring Service Quality in, Internet-Based Services. The
Case Study of Internet Banking Services in the Kingdom of Saudi Arabia. "The research study proposes a
European Journal. Of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5 No.31 2013 233

,,,Revised and modified SERVQUAL model which incorporates several variables that reflects the industry-specific
attributes. Of Internet banking services. A survey based research is used to collect primary data on the basis of
Internet banking services. In the Kingdom of Saudi Arabia. A multiple regression analysis is employed to
examine the influence of the adapted determinants. On service quality.Focus-group interviews are also conducted
as a follow - up to the questionnaire study. The findings of both fieldworks indicate. That reliability responsiveness
website,,, design and personalization determine service quality in the Internet banking. Context. The study presents
the main findings derived from the research model which can be used by a wide range of financial. , institutions
.Which make use of the Internet in their, business dealings to support each organization 's decision-making
processes, Also,. The model can be used as a blueprint for an organization 's strategic planning.