(Opportunity) is an external environment that is beneficial to the operation of the hotel, or may refer to the impact resulting from the external environment of business as a result of continued positive business operations. Executives will need to have an external environmental audit on a regular basis to improve the various strategies to achieve the objectives set, as well as to predictions of changes in the external environment.(The Threat) is an external environment that is threatening or affects the operation of the hotel, or may refer to negative effects of the external environment has continued to conduct its business, executives need to be careful in what are the limitations of the business because this is what is causing the performance loss. We cannot change or edit constraints or obstacles so that they do not occur, but if we have to analyze and predict potential barriers to access. We can find a way prevent consequences that may occur, at least go down.
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