This research is the study of factors affecting the decision to buy a car, function(SUV) of the consumer in Thailand. Objective to study the differences of demographic factors of affecting the court decision to buy the car, versatile (SUV) of the consumer in Thailand. And to compare the factors affecting the decision to buy a car, versatile (SUV) of consumers in Thailand By the consumers" purchasing behavior, including the purpose of buying and reasons for buying a car, versatile (SUV) survey research The number of samples over 600 people. The study area into Bangkok and the provinces were central North, northeast and south. Use a sampling without the use of probability (Nonprobability sampling) is a sampling quota by using questionnaires. The data is then used to frequency. Percentage, mean, standard deviation. Comparison of mean value test and using t-test and using analysis of variance (one-way ANOVA) with significant at the level of 0.05.The results showed that the summary The consumer to the importance level of the factors affecting the decision of buying a car, versatile (SUV) overall level was the most important. The common factors in each aspect, design style and image of the most most important. Including interior design overall performance, including balance while the curve and performance in an brake in driving; driving easier. (in general), the function and the utilization, including ease of in and out of the car and various technical aspects วัฒกรรม frugality. Namely, value for money and durability. The dealer, including after-sales service, and other areas, including safety, such as system ABS. The braking system and the strength of the body.The results from the tests สมฐา, found that the factors affecting factors in the decision to buy the car, versatile (SUV).
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