Values are the fundamental beliefs of a person or organization. The values are the guiding principles that dictate behavior and action. Values can help people to know what is right from wrong; they can help companies to determine if they are on the right path and fulfilling their business goals; and they create an unwavering and unchanging guide. There are many different types of values and many different examples of values depending upon the context.
Corporate Values: Companies can have values as well. These are the guiding principles that help to define how the corporation would behave. They are usually expressed in the corporation's mission statement