The social hierarchy structure.Almost all societies are structured hierarchically divided society members. By people in each class, there will be social values, interests and a similar behaviour. Stratification society relies on multiple factors including education, income as a joint national origin. Place of residence Society in General does not have a fixed social stratification can migrate from the elite way WLM coefficient one to another layer, whether higher or lower, such as social, Thailand. Marketers pay attention to social class, because the class members in the society are likely to show a similar buying habits. Social class, taste preferences, product and brands vary. Marketers, entrepreneurs may be geared to market or out to social class in preference. Such as airline Air Asia, which is a low cost airline offers cheap flights to Redstone, the middle-class customers who want to travel, but there is not much to tourism. While airline customers a high level of Thailand to catch a group of businessmen or travelers who have to have excellent facilities and services you make flights more expensive, where customers are willing to pay for services, etc.
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