From the table 4.2 found that ads that use incentive positive emotion, the Verbal component overall the level Agree (Mean = 3.87). The topic with comments Strongly Agree levels were 1 topics is Know the advertisement belong to which company or brand. (Mean = 4.23) topics with comments Agree level were 4 topics, including Understand the meaning of the advertisement (Mean = 3.99),. Understand what service or product the advertisement is trying to present (Mean = 3.88), Remember, the slogan highlight. Wording after seeing the advertisement (Mean = 3.69) and The advertisement communicates the benefit of the product and service (Mean = 3.59), respectively.
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