Psychographic criteria Based on current psychology, because the customers will choose products in response to consumer mood and the feeling is an. Internal psychological needs are different. As a result, different preferences, buying behavior, different products and services. The psychology major is one of the criteria in a market segment that is consistent with the behavior and value of customers. In an era where the customer has a proactive role and are collecting the group that corresponds to the behavior that can generate power of customers (Customers Empowerment) based on social networks, this is the psychology that choose to use:
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