The objectives of this study were (1) to study the behavior of passengers towards the low-cost airlines. Domestic routes: a case study of airline, DD (2).The services of the low cost airlines domestic routes of Airlines Air bird
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.The study found that The selection of low-cost airline services aircraft. Are female than male age 20-30 years old, single, education degree. The occupation government / state enterprises a mission.10.001-20 001 baht,
.The important significance of satisfaction of marketing mix of the สาที่ on low-cost airline services domestic routes. A case study of NOK air when considered the airline.The highest score is personnel, followed by the price, the channel of distribution, the process and marketing promotion. Physical and side products, respectively, which are subjects, marital status, educational level,And income is different to the importance of marketing mix in different. Statistically significant level 0.05
.So if there is a product development and customer growth should focus on the working age population and the main target is the passenger bus service. Air conditioning train first-class and car travel distance to meet.The promotion, marketing promotion to come out to attract customers to use the service, and more.A case study of aircraft, most with standard treatment services receptionist บนเครื่องบิน and ground staff should develop applications. And the web site, by improving the use of convenience, not complicated.And increase the satisfaction, the more the next
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